Our PPC Services
Include sponsored advertising on Google, Bing Ads, and Yahoo Search marketing platforms, as well as banner advertising on various sites to increase awareness.
We also offer comparison shopping on online shopping sites and social media marketing on platforms such as Facebook, LinkedIn, and Twitter.
Why Choose PPC Advertising?
One reason to choose PPC advertising. It is often more affordable than other forms of advertising. For example, the cost of a year of PPC advertising may be equivalent to the budget for a single month of newspaper or magazine ads. Additionally, PPC advertising allows you to target a specific audience based on keyword strength and allows you to set your own budget. Another advantage of PPC advertising is that it can drive traffic to your website.
Our Remarketing Strategy in PPC Services
Our PPC services also include a smart remarketing strategy that targets visitors who have previously visited your site but have not yet converted to customers. Our PPC campaigns provide real-time tracking of your business performance, and we analyse the data we collect to measure your progress.
PPC Strategy
- Our PPC strategy involves developing a plan of action to achieve the goals of your company and deliver immediate, productive results.
- We implement this strategy by creating accounts on new networks and selecting the most effective keywords to target, taking into consideration the age group of the audience.
- We also use ad extension techniques and optimize our PPC campaigns for a higher click-through rate and lower cost-per-click.
- Our goal is to provide high-quality services that drive traffic and increase growth at a low cost.
Digital Advertising
Search Engine Advertising
We help customers find your business through easy keyword searches and optimize your campaigns to increase leads or raise brand awareness.
Display Ads
Our team strategically places your advertisements on selected websites where they will be seen by the appropriate audience while they are shopping, browsing, or reading online. We also carefully choose which sites to run your ads on to ensure that they are viewed by the right people.
YouTube Ads
Advertising on YouTube can be a wonderful way to reach a large audience quickly. The platform is popular and constantly evolving, giving you the ability to target specific users and launch video campaigns to highlight your business. With the right strategy and planning, YouTube advertising can be a powerful tool for increasing brand awareness and driving leads.
Remarketing
Our campaigns use remarketing techniques to show ads to your target audience on other websites they visit after they leave your site, helping to keep your business top-of-mind.
Strategy & Planning How Do We Advertise
We develop strategies to advertise your brand through various methods, including the promotion of high-quality content on relevant social media platforms, targeting specific audiences, and utilizing paid media services like promoted Tweets and sponsored updates on LinkedIn. Additionally, we work to promote your influential content to increase your brand’s reach.
Why Do You Need a Top Advertising Agency for Your Business?
As digital marketing and online advertising continue to evolve, especially in India, it is important to have a top advertising agency to ensure that your business stays visible and competitive. Xpress Solutions Ltd, a digital marketing and branding agency, offers tailored solutions to help boost your brand’s online presence through a well-crafted advertising strategy.
Paid Search Advertising
We can help you reach potential customers through paid search advertising on Google and Bing. By optimizing your campaigns with relevant keywords, we can improve your visibility on search engine results pages and increase leads for your business. Our team can also help you stand out in sponsored search results to further increase the chances of your brand being seen by the right people.
Target Audience
We create ads that target individuals who need or important for your business.
Our Approach to Facebook Advertising
We create campaigns to increase awareness of your brand among both current followers and potential customers. Our ads are shared with active Facebook users and strategically placed in their news feeds for maximum exposure. Our creative team designs content that displays your business and its offerings.
Our Online Advertising Goal
To promote products and services online, we utilize a range of tools and techniques to reach potential customers in the digital space. These include:
- Splitting ad groups
- Refining landing pages
- Developing key terms
- Keyword reach
We research and create keywords that focus on your business, which leads to a high click rate at a low cost. Our Pay Per Click team ensures that the keyword list aligns with your business goals and removes expensive and under-performing keywords for a positive impact.
Paid Search Advertising
We promote your products and/or services using Google Ads and YouTube ads, LinkedIn Ads and Facebook Ads. This allows you to reach a broad audience that is interested in your product & services.
Process for Paid Search Advertising
Understanding your Business
This phase is where we conduct research on the problem that your company faces and develop Digital Marketing Strategies that will best fit your niche. This is where we provide a more detailed definition of the project to avoid confusion.
Develop a Strategy
So that everyone can understand the plan, we create a draft of what is needed. We also set realistic and achievable timelines. We establish baselines or performance measurements and clearly define the objectives, deliverables and key milestones to ensure the work is on-track.
Executing the plan
We ensure that the project goes according to plan and keep you informed about the progress and what can be expected at each stage. To keep you informed about the status of the project, we hold daily meetings.
Our support
We take your feedback seriously after the project is completed and make any necessary changes to meet your needs. We believe in building long-term relationships with our customers. Therefore, customer satisfaction is our top priority.
Marketing via social media
We can provide customized social media marketing services to help you create brand awareness on different social media platforms. We assist you in generating leads through social media sites like Facebook, LinkedIn, Instagram and more.
SMM Process
Understanding your Business
In this stage we study the issue your company is working on and then come up with Digital Marketing Strategies that best fit your specific niche. We identify the project on an overall level, so that we avoid any confusion over the procedure.
Planning
We make a basic draft of what must be done to ensure that everyone follows the plan. We also set the timeframe that is realistic and feasible. To ensure that the project is on the right track, we set the baselines or performance indicators and make sure that the objectives as well as deliverables and important goals are clearly defined.
Implementing the plan
We ensure that the project runs in a timely manner and update you on developments and the results which can be expected at each step. We have daily meetings to keep you informed of the status of the project.
Our commitment
After the conclusion of our work, we’ll take your feedback seriously and implement the changes needed according to your specifications. We believe in building a lasting relationship with our clients and guaranteeing are satisfied, and we put our clients’ satisfaction first.